It’s really all about making big money in the near term—money for the promoters, schools, conferences, and everyone involved.6 There are, however, notable exceptions—exploited counterfeit-amateur athletes.7 Many of these athlete-entertainers, so-called ‘student-athletes,’ do not have learning outcomes commensurate with a bona fide college education and have only a very remote chance of making it to the NBA or the NFL.
