Notwithstanding the fact that NCAA Bylaws stipulate that intercollegiate sports are to be subordinate to the academic mission of their member schools; professionalized college sports have severely compromised academic integrity and warped the academic missions at our nation’s colleges and universities that support big-time football and men’s basketball programs. In other words, the athletic tail has now come to wag the academic dog. Government-provided ‘sunshine’ appears to be the only mechanism that has a realistic chance of restoring this academic integrity. Why?—because experience has shown that there is no viable alternative.