In his classic 2000 book, Beer and Circus: How Big-Time College Sports Is Crippling Undergraduate Education, Murray Sperber coined the term beer-and circus—a take off on the political, bread-and-games strategy of early Roman emperors aimed at distracting the populaces from foreign and domestic policy failures—saying it is the best description he has found for the party scene connected to big-time intercollegiate athletic events and
its effect on many undergraduates at large public research universities.
