With but few exceptions, America’s colleges and universities are in the process of deteriorating while on their government subsidized quest for sports related revenue ‘gifts’ —compromising their integrity and warping their academic missions along the way. There are no visible means to reverse what appears to be a downward spiral into a pervasive ‘beer and circus’ modus operandi at many of these schools. This scenario and its long-term, potentially catastrophic, consequences are either invisible to, or ignored by, the general public as well as those in the highest circles of the US Government.