John Rosen is a member of the University of New Haven New Haven Economic Performance Laboratory Advisory Board, is a co-founder of MCAworks, LLC and NewTechHaven, LLC and is responsible for client engagements involving new business creation, branding, new product development and channel management. John has over twenty-five years of sales and marketing management, as well as strategic, consulting experience. He has helped firms deliver real unit growth both domestically and globally across a wide range of industries:  consumer packaged goods, financial services, telecom, small business software solutions, apparel, retailing, electronics, beverages, consumer durables, and automotive & industrial products.  He is the co-author of Stopwatch Marketing:  Take Charge of the Time When Your Customer Decides to Buy, and Adjunct Professor of Economics at the University of New Haven. He received his MBA from Northwestern University and BS from Washington & Lee University.