A stellar line up of expert panelists discussed the burgeoning NIL industry and its impact on intercollegiate athletics in America. Topics include the growth of “booster NIL collectives, protection of college athletes from unethical agents, and whether universities are educating athletes on financial literacy and IRS obligations. Significant Title IX and other gender equity issues have been raised with regard to the relationship between institutions and collectives and institutions engaging in co-licensing and group licensing with their own athletes. With large sums of money now flowing directly from boosters to athletes, will this impact athletic department sponsorships and donor contributions? What are the costs and benefits created by the new industry?