A close examination of the NCAA’s rule changes over the past 50 years or so will show that these changes have not been to support or reinforce their stated purpose and principle of amateurism, but rather have been to increase their market size and revenues by professionalizing their big-time football and men’s basketball programs at the expense of the education of participating athletes. Nowhere is this professionalization more evident than at the NCAA’s moneymaking March Madness basketball tournament.
