The context within which college athletics functions is compromised academic integrity that enables out-of-control commercialization with its distracting influence on school officials, on America’s youth, and on the nation’s diminishing prospects as a leader in the 21st century’s global economy. All too often, secrecy, deceit, and deception, are hallmarks of the business of college-sports entertainment where hypocrisy, intimidation, and retaliation are the tools of the trade. It is a business where ethics, civility, shame, and truth telling are not to be expected, and where telling the truth about the negative impact of college sports on higher education can have dire consequences.