Unfortunately, the demand for academically qualified athletes, especially for the superb athletes, far exceeds the supply. Thus, in order to stay competitive in a win-at-any-cost environment, schools are forced recruit and employ superb athletes who are not only academically unqualified, but also unlikely to have a desire to obtain a legitimate education. They simply want to ‘play ball.’ This ‘end-justifies-the-means’ practice can easily lead to academic corruption and regrettable unintended consequences.